Issue 2010 April 12th

This issue was created on 2010-04-12 22:17:00

  • Pop-up strategy takes shape at WhiteleysApril 12, 2010
London shopping centre Whiteleys has turned to a pop-up stores strategy in a bid to rejuvenate its retail offer. However, with pop-ups increasingly used to add differentiation and to fill empty space on UK high streets, the danger of a consumer backlash must surely raise its head.
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