Issue 2011 July 05th

This issue was created on 2011-07-05 11:32:00

  • Tesco launches unique QR virtual storeJuly 5, 2011
UK retailer Tesco has launched a trial project with its South Korean business which could revolutionise the concept of store space and which has seen a huge uplift in sales in its opening weeks. The virtual store plays to the needs of time-poor Korean consumers, with the ‘store’ located in a subway and supported by home delivery.
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