Issue 2012 June 19th

This issue was created on 2012-06-19 10:05:00

  • Walmart initiative takes offer to non-store areasJune 19, 2012
The blurring lines between retail, brands, promotions and the virtual world were further complicated this month when two of the world’s biggest consumer companies created a merged Olympic event across Chicago and New York. The concept is running for the whole of June and is part pop-up store, part QR store and part online promotional event.
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