Issue 2013 January 15th

This issue was created on 2013-01-15 17:00:00

  • French grocery giant launches new multi-channel formatJanuary 15, 2013
French grocery chain Auchan is to launch a new store format, with an emphasis on fresh produce. The new fascia is expected to be called Multifrais and will feature the Drive format with fresh produce. This combined offer will combine drive-through click and collect with a wide range of fruit, vegetables, meat, fish and other fresh produce to customers collecting the order they have submitted online.
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