Issue 2013 October 08th

This issue was created on 2013-10-08 18:31:00

  • Curation key to next wave of merchandisingOctober 8, 2013
Personalisation and customisation will be central to the next generation of merchandise, according to lifestyle guru Martha Stewart. The founder of Martha Stewart Living Omnimedia was in discussion with HSNi CEO Mindy Grossman at World Retail Congress and she said: “Really it is now merchandising that is driving the business. We always say that media leads and merchandise follows.”
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