New from Retail Property Analyst is the latest in our leading-edge series of reports on the impact of omni-channel retail on the real estate strategies of Europe’s 100 most important retailers.

This report is based not only on up-to-the-minute research but on exclusive retail insight from around the world. Sponsored by TH Real Estate, copies of this in-depth research, which looks at macro- and micro-trends across the continent, best-in-class omni-channel strategies and company-by-company analysis of 100 retailers operating in Europe, is now available priced £295 (+VAT).

This is the only report to specifically focus the trends driven by consumers and retailers and consider their implications for real estate and the impact on investment decisions. RPA’s first, seminal, edition on this topic was published in 2011 and this series has developed as an in-depth analysis of the way that retail and technology have converged in the physical space.

In this edition our global analysis will explain why the store has become the star once again but consider exactly where stores and real estate portfolios fit in to an increasingly complex omni-channel world. This year we have completely revised this report to cover the rise in commercialised social networks, the impact of mobile technology on location strategies and the return of the store as the central platform for retailers.

This publication is a must-buy for anyone making retail real estate decisions in Europe who wants to know what is really going on.

Key areas of the report include:

Exclusively-researched analysis of the omni-channel and real estate strategies of retailers operating in Europe, with up-to-the-minute details on their latest initiatives.
An overview of the prevailing approaches to property acquisition and asset management in an omni-channel world and the key retail trends.
Analysis of the various channels to market, highlighting best in class retail innovations and looking at what the leading developers and landlords are doing.
Viewpoints from global retail leaders on the way their businesses will approach their store strategies, based on Retail Property Analyst’s unrivalled access to top-line decision-making among the top 100 retailers and other influential retail businesses.

 iGen Report (Sample)