Swedish furniture giant Ikea is to start renting out furniture as part of its key attempts to build a more environmentally friendly business.
The world’s largest furniture retailer said that it wanted to test out the idea of leasing office furniture such as desks and chairs to business customers, starting in Switzerland. However, kitchens could also potentially be rented rather than sold in future.
The leasing strategy is part of Ikea’s wider effort to design and sell goods that can be repaired, reused, recycled or resold and promote services that prolong the life of a product. It also fits in with the growing sharing economy.
Torbjorn Lööf, the chief executive of Inter Ikea, which owns the Ikea brand, said: “You could say leasing is another way of financing a kitchen. When this circular model is up and running, we have a much bigger interest in not just selling a product but seeing what happens with it and that the consumer takes care of it.”
The Swedish company is also considering launching its own spare parts business so that customers can replace components, such as hinges or screws, for furniture no longer stocked in Ikea’s stores.
Shoppers can already return some types of used furniture to stores in the UK for resale or donation to charity, while every store now has repair and repackaging facilities so that items damaged in transit can be sold and not wasted.
Ikea has said it wants to source 100% of its wood and paper from more sustainable sources by 2020 and plans to ditch fossil fuels by 2030.
RPA Perspective Ikea said it is looking into offering “scalable subscription services” for different types of furniture. Leasing items such as chairs and desks to companies will be one of the first stages of the trial.
An Ikea spokesperson said of the initiative: “We have an ambition to inspire and enable people to play an active role in making the circular economy a reality, which we can support by developing new ways for people to buy, care for and pass on products.
“In certain markets, such as Switzerland, we’re exploring and testing potential solutions and have a pilot project to look into the leasing of furniture, but it’s still too early to confirm exactly what this will look like.”
The company has invested more than €1.7bn in renewable energy including windfarms and rooftop solar, owns more than 100,000 hectares of forest and has put money into a plastics recycling business as part of its efforts to build a more environmentally sustainable business.
This week Ikea will open what it says will be its most sustainable store yet in Greenwich, London. Services available will include a “learning lab” where shoppers can find out how to refurbish or repurpose old furnishings.
The developments come after Ikea’s profits fell by more than a third last year as it invested in its online business and tested smaller city-centre stores.
