The newly developed food and entertainment area “Foodtopia” at MyZeil in Frankfurt opened its doors to customers for the first time last week.
The concept, which has been planned and realised by ECE, takes up operations about one year after construction began.
Foodtopia, located on the fourth floor of MyZeil, features a unique food and entertainment offer with a variety of modern premium food concepts and a special architecture with an urban flair, attractive design, and the vibrant atmosphere of a market hall.
Outdoor terraces with a view onto the skyline of Frankfurt, an event space, and a premium cinema round off the offering. In the first step, Foodtopia will open with nine new foodservice concepts; the others will follow gradually until its grand opening in late summer. Foodtopia is fully leased.
“Foodtopia at MyZeil is a completely new concept which is unique in design and quality,” said Eric Friedlein, ECE Managing Director Leasing. “We are especially pleased that we were able to convince not only the tenants but also the owners of the center with our concept. The project is also an example how we can take a center to the next level in a spectacular and successful way. Now we want to enthuse the customers of MyZeil with our idea.”
Concepts to premiere at Foodtopia include: Poké You, the Hawaiian-style bowl concept by two-star chef Karlheinz Hauser and his son Tom, who will operate their first store in a shopping center, the US-Mexican barbecue restaurant Chipotle, Starbuck‘s which operates a special coffee-house concept, the fresh food and salad store dean&david, Pommesfreunde, the Asian-style Wok&Bowls concept coa, the modern Indian street-food quick restaurant eatDOORI Deli from Frankfurt, the local salad and wrap specialist Heidi und Paul, both have opened their first outlets in a shopping centre, and Eis Manufaktur which offers fresh ice cream creations which are produced on site.
RPA Perspective Until its grand opening in late summer, Foodtopia will also feature the new Astor Film Lounge cinema with five screens and more than 400 seats, the French cuisine-inspired patisserie-brasserie concept La Maison du Pain, the restaurant and bar concept Alex, the premium Mediterranean food concept Big Chefs with its first restaurant in Western Europe, Sander, the first shopping-centre outlet of the renowned Sander Catering Group with an innovative all-day restaurant. Another new concept will be Enoteca Vespaiolo and Italian-style bar and restaurant from Frankfurt-based trend restaurateurs Goran Petreski and Ante Grcic who already operate VAIVAI and Blaues Wasser in the city.
“Foodtopia is a new hotspot in downtown Frankfurt. It will be the jewel of the crown for the refurbished MyZeil,” said Center Manager Marcus Schwartz. “Our customers will find the largest foodservice offer in the city center right here – something for every taste and for any time of day. Together with the Astor movie theatre and 100 shops we offer true ‘shoptainment’, the combination of shopping, fun, and indulgence.”
“Foodtopia” is one of two major elements of the extensive modernisation and repositioning of MyZeil as a modern shopping, lifestyle and entertainment complex. In the scope of this major project, ECE has given floors of the centre a more comfortable and inviting design and has enhanced the tenant mix. By launching the extensive repositioning with an overall investment in the tens of millions, ECE and the owners of the MyZeil extend the offerings at MyZeil and prepare the centre for the future. Especially the upper floors are intended to be revived even more through the renovation and through Foodtopia.
