John has spent his career improving businesses by introducing new technologies. He works across the retail property industry, helping owners and operators understand visitors and how to engage them. Now, as VP, Commercial of Movvo, he works to ensure customers unlock the value of the Movvo product to monetise their assets and increase value, while improving every aspect of the shopper experience. The industry is experiencing ever-accelerating change as consumer preferences shift and brands demand different approaches. John sits on the ICSC Marketing Planning committee and remains fascinated by the future of retail and retail real estate.