Catharina is an architect trained at the AA in London and KTH Stockholm. Specializing in storytelling brand environments, she co-founded design agency Electric Dreams in Stockholm in 2006. Start-up brands Weekday, Cheap Monday, and Monki were among her first clients. Not even two years after Monki’s launch, Monki  was well published and acquired by H&M to become part of their global expansion. Today Catharina is Head of Store Concept at Monki; responsible for strategy, construction, and purchase, but most importantly to inspire and excite our customers through an otherwordly store experience.