Andrea is the CED – or ‘Chief Executive Dreamer’, as he likes to define himself – and the brain behind the MM concept. A degree in Economics in Italy and Spain, a first Master in Management in Tokyo, and a second in International Relations in Boston. Andrea is now focusing on Sustainable Development and Community studies and practices. Over the past 25 years, he has gained a broad experience within the food sector, focusing on the design and implementation of internationalization strategies for major Italian food companies and the development of food retail projects, including 9 branches of Eataly in Japan. In 2014, he brought his experience together and developed the inspiring new retail concept of MM, which a UK journalist recently termed as “the standardbearer for the renaissance of inner-cities”.