Karin is an entrepreneur with a long-standing passion for retail and customer service. After founding her first company at the age of 20, Karin started Dropit in 2014 after being unable to have a pair of boots delivered from the store to her hotel whilst on business trip in New York.  She spent the next several months meeting retail experts and property owners from around the world in order to deeply understand the customer journey and challenges facing the industry.  This endeavour formed the core of Dropit’s strategy – using technology to connect businesses and enhance the customer experience for the benefit of all stakeholders.