Rockar is a recognised and award winning leading authority in the car retail omni-channel space. It sets itself apart from any other as it is the only provider that has operated digital retail stores supported by its own pioneering e-commerce platform. Rockar started its omni-channel retail journey in 2012 when the face of retail and customer trends was changing and customer’s were growing increasingly dissatisfied with the showroom sales process. In 2013 Rockar set about to develop a platform which would provide an innovative digital solution to the automotive industry. The principles of Rockar’s approach is the empowerment of the customer allowing all transparent access to data, via their unique UX journey, in order to make an informed decision when buying their next car.