In his role at CACI Alex works for landlords and developers across the property industry advising on shopper behaviour and strategy. This is a focus on all aspects of the shopper; where people live and shop, who they are, how they engage with brands and centres, what they want and – most importantly why people make the decisions they do. Working with some of the most innovative owners in the UK and advising on emerging trends Alex specialises in strategic advice providing the ‘so what’ and the ‘what next’.