Darren Williams is the Country Director, UK & USA, at T2. (www.t2tea.com) T2 launched in Australia in 1996, where it now has an iconic and loyal following. Darren joined the retailer in June 2015 and is building the portfolio and brand across the UK and USA. Darren has spent his entire career in the Retail Industry, starting at Radio Rentals as a Christmas temp at the age of 17, working his way through their internal development program to become their youngest store manager at the age of 19.  Darren also spent many years in Fashion retail, and then in 1998, was part of the launch of Orange Retail, where he quickly progressed to his first Area Management role. Darren has experience across multiple genre of the Retail industry, including leading the Argos business in London, and heading up the expansion of the Hotel Chocolat Retail business between 2009-2014. He is known for his direct and straight talking customer centric approach, good humour and being a strong presenter. He is unashamedly passionate about the Retail industry, both as a provider and a consumer and is a true advocate for those who work within the sector, believing more needs to be done to ensure Retail careers get the recognition they deserve. Darren is a committed supporter of the Retail Trust, the Charity for people in Retail, and is Chairman of their annual fundraiser ‘Celebration’ for a 2^nd year. He also works with Retail Week Live as part of their advisory board. Darren will take on his 3^rd London Marathon in April 2017, running the race for Target Ovarian Cancer in memory of his late Mother.