David has a passion for retail, digital technology, eCommerce and brands. He is an authority on China where these forces are colliding fast. He writes and lectures on China, brands, retail and technology around the world, author of several books and publications about brands and China. David is an enthusiastic photographer with a mission to move from enthusiastic to good. David is the CEO of The Store WPP, EMEA and Asia. The WPP Global Retail Practice.