Chloe has been championing retail destination marketing over the last 7 years working with some of the UK and Europe's most prominent owners.  Heading up Toolbox Group's award-winning marketing services team, Chloe helps all types of assets in different markets and lifecycle stages.  She recently carried out the successful launch of a new mixed-use scheme in the crowded Copenhagen market, the building of the brand and ongoing delivery of growth-focussed marketing.  In contrast, Chloe has a strong track record in turning around assets challenged by difficult UK retail market conditions through innovative new approaches to experience, community and loyalty-building.