Irene is Founder and CEO of Caulder Moore, a privately owned retail brand specialist, established 1990. Accelerating brand love for established brands, and entrepreneurs in fashion, beauty, wellbeing and hospitality.

Brand building design for established brands such as Karen Millen, Neom, Caviar House, Stanfords, Gina, Hotter, Trevor Sorbie, and brand creation for start ups such as Blow, including brand positioning, identity, environment, packaging, and TOV. Created the first retail concepts for brands such The White Company, and Jo Malone.