Max Dawes is Zappar’s Partnerships & Marketing Director. Before joining Zappar in 2012 he worked in advertising, PR and live events with clients including Mercedes-Benz, The Macallan, Invesco Perpetual and Diageo.

At Zappar he manages the global business development teams who help brands around the world unlock value in augmented reality. Zappar have hundreds of clients across multiple sectors, with one of the key sectors being retail.

Retailers utilising Zappar’s AR tech include Asda, Mothercare, Carrefour, Toys R Us, Woolworths and many more.

The Zappar team has grown from 6 people when Max joined to over 40 in offices in London, San Francisco, Boston and Sydney.