Mathew is responsible for delivering Yahoo Audience Advertising solution across EMEA. He's focused on leveraging Yahoo's deep, unique consumer relationships and breadth of data to drive custom and targeted audiences for Advertisers and Agencies across the region. Prior to this, Mathew has worked in every area of media with the last 10 years focused on performance marketing. In senior roles at Affiliate Window and Sociomantic UK, Mathew was responsible for building teams, delivering revenue, project development and value creation in the early growth years of both companies.