Formerly working at RBS and then at Groupon, Odera Ume-Ezeoke is Founder and CEO of Viewsy, a location analytics platform often referred to as Google Analytics for the real world. Viewsy helps brick and mortar retailers make the leap from 'finger in the air' science to being 'measurement and fact' led performance machines. Odera has lived in both Nigeria and Saudi Arabia, is an avid student of biomimicry and captology, and speaks "lgbo". He currently advises and mentors startups.