Steve is responsible for creating the strategic and commercial rationale behind JHP’s design projects.

There are few areas of retail, F&B, airport, and shopping malls that Steve hasn’t grappled with.

His keen understanding of the consumer, brand and product chemistry that is essential for the development of effective commercial design concepts has led to JHP winning countless international design awards for projects over the years.

Steve is a regular commentator on design and retail issues on the international speaking circuit.

When Steve is not changing the world one store at a time, he likes nothing better than travelling the world trying to break the world fly-fishing record for Striped Marlin.