The International Council of Shopping Centers (ICSC) has announced the recipients of the 2018 Solal Marketing Awards.
The Solal Marketing Awards showcases the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns.
Recognising best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry. The 2018 awards welcomed 216 entries from 22 different countries.
The winners were announced at ICSC’s Retail Innovation Forum, which connects retail real estate professionals at the forefront of shaping the future of retail. They are as follows, by category:
Brand Awareness & (Re) Positioning Gold
- Die Yourself by H2O in Madrid, Spain
Gold and Special Distinction for Budgets under $10K
- Hug from RC by Rødovre Centrum in Rødovre, Denmark Silver
- You are the Star of Fashion by Gordion in Ankara, Turkey
- Posnania’s 1 B-Day by Posnania in Poznań, Poland
- Bad Santa by Rødovre Centrum in Rødovre, Denmark
- Smile by Waasland Shopping Center in Sint-Niklaas, Belgium
Emerging Technology Gold
- Alegro Multibrand Self-Service Kiosks & App by Alegro Alfragide Shopping Centre in Carnaxide, Portugal
- Carpool Karaoke by Rødovre Centrum in Rødovre, Denmark
Silver • Digital Mall by ECE by ECE Projektmanagement in Hamburg, Germany
Silver and Special Distinction for Innovation • Wanted: Dedicated Followers of Fashion by Hammerson in London, United Kingdom
Business-to-Business Silver
- MEGA Marketing Day by IKEA Centres in Moscow, Russian Federation
- Retail Property Forum “Open House” by IKEA Centres in Moscow, Russian Federation
Corporate Social Responsibility Gold
- El Ele Cafe (Hand in Hand Cafe) by Izmır Optimum Shopping Center in Izmir, TurkeySilver
- Sustainable Agriculture At Akmerkez Rooftop: Living Organism On The Cityline by Akmerkez in Istanbul, Turkey
- Charity Campaign “Share&Care” by Spice in Riga, Latvia
Customer Services Gold
- Alley of Wonders – Retailtainment in The Heart of Refurbishment by Atrium Promenada Shopping Mall in Warsaw, Poland
- Kanyon My Way by Kanyon in Istanbul, Turkey Silver
- Wish & Have by Forum Bornova in Izmir, Turkey
Footfall Activation Gold
- Let's Light Up Manu by Manufaktura in Lodz, Poland Silver
- Feel Festive by Giving by IKEA Centres in Moscow, Russian Federation
- MEGA Drift Show 2017 by Mega Novosibirsk in Novosibirsk, Russian Federation
- Final Four Fanzone by Marmara Forum in Istanbul, Turkey
Grand Opening/Expansion/ Refurbishment Gold
- Release Party by Rødovre Centrum in Rødovre, Denmark Silver
- Grand Opening by MEGA Yekaterinburg in Yekaterinburg, Russian Federation
Sales Activation Gold
- Candy Fashion by Wijnegem Shopping Center in Wijnegem, Belgium Silver
- Mining for Low Prices! Czorny Piontek, Czorny Weekend: Black Friday our Way! By Galeria Katowicka in Katowice, Poland
- Basket Burger in Marmara Forum by Istanbul, Turkey In addition, ICSC Foundation awarded No Barriers in Zorlu Center by Zorlu Center in Istanbul, Turkey with the European and South African Community Support Award.
